Ethan Evans
VP of Product Development
With experience at Amazon and multiple startups, Ethan has reviewed over 10,000 resumes and specializes in helping candidates present their achievements effectively.
Ethan Evans, a seasoned VP with experience at Amazon and multiple startups, has reviewed over 10,000 resumes. His key takeaway? Most resumes fail to showcase effective results, instead listing mere activities. In today's fast-paced hiring environment, where recruiters skim resumes at lightning speed, this is a critical mistake that can cost you your dream job.
Reelin understands this fundamental flaw and empowers you to move beyond simply listing tasks. Our platform is designed to help you highlight your impact and grab the recruiter's attention instantly, aligning perfectly with Evans' expert advice.
1. Transform Activities into Tangible Results: Reelin's Visual Storytelling Power
Evans stresses the importance of demonstrating the why behind your work and the positive difference you made. Reelin provides the perfect canvas to do just that, going beyond static bullet points.
Reelin Advantage:
- Video Introduction: Your Impact Elevator Pitch: Use your short Reelin video to concisely articulate the results of your key achievements. Instead of saying "Managed a marketing campaign," say, "Led a marketing campaign that increased lead generation by 25% in Q3, directly contributing to a significant boost in sales." Seeing and hearing your confidence when you talk about your impact is far more compelling than reading a line of text.
- Project Portfolio: Visual Proof of Your Success: Don't just say you "worked on X project." With Reelin's portfolio feature, show it! Include visuals, links to live projects, case studies, and quantifiable results directly associated with your contributions. This provides concrete evidence of your effectiveness, making your claims undeniable. Bold key results within your portfolio descriptions to immediately catch the recruiter's eye, just as Evans recommends.
- Action Verbs in Context: When describing your projects in your portfolio or even briefly in your video, use strong action verbs like "owned," "built," "drove," and "delivered." Reelin's visual and verbal format allows you to convey the energy and initiative behind these actions more effectively.
- Numbers That Speak Volumes: Integrate specific numbers and data points within your Reelin profile. Whether it's a percentage increase, a dollar figure saved, or a user growth metric, Reelin's visual and textual elements can highlight these impactful figures prominently.
2. Make Your Intent Crystal Clear: Reelin's Profile Objective
Evans emphasizes the need for a clear objective, stating the specific role you're seeking and your key qualifications. Reelin's profile allows you to do this effectively.
Reelin Advantage: Utilize the "About Me" or introductory section of your Reelin profile to state your objective concisely and powerfully. Following Evans' formula, clearly state the role you're targeting, highlight your most relevant qualifications, and emphasize the value you aim to bring to the company. Your video introduction can then reinforce this objective with enthusiasm and clarity.
3. Be Concise and Impactful: Reelin's Focused Presentation
Evans warns against lengthy, wordy resumes filled with "happy words." Reelin inherently encourages conciseness.
Reelin Advantage: The time limit of your video introduction naturally forces you to be succinct and focus on your most impactful points. The visual nature of the project portfolio allows you to showcase your work efficiently, reducing the need for lengthy descriptions. By focusing on visuals and key outcomes, Reelin helps you "show, don't tell," making your profile engaging and easy for busy recruiters to quickly grasp your value.
Beyond the Big Three: Leveraging Reelin's Full Potential
While Evans highlights the top three mistakes, Reelin also helps you address his other crucial points:
- Optimizing for Human Eyes (First and Foremost): Reelin's visually engaging format is designed for human consumption. By showcasing your personality and achievements dynamically, you create a connection that goes beyond keyword stuffing for an ATS.
- Strategic Placement of Education and Certifications: Reelin allows you to clearly and logically present your education and certifications within your profile. For recent graduates, this can be featured prominently, while experienced professionals can place it appropriately below their impactful work history. Critical certifications can be highlighted visually within your video or portfolio.
- Humanize Yourself: Showcase Your Interests with Reelin: Reelin's "Interests" or "About Me" section provides a space to add those personal touches that make you memorable and create potential icebreakers, as Evans suggests. You can even briefly mention a hobby in your video, adding a personal dimension to your introduction.
Stop Getting Lost in the Pile: Let Reelin Showcase Your Results
In today's competitive job market, a resume that simply lists activities is likely to be overlooked. Reelin empowers you to transform your job application into a dynamic and results-oriented presentation. By leveraging our video introduction, project portfolio, and comprehensive profile features, you can clearly demonstrate your impact, capture the recruiter's attention instantly, and ultimately, land that interview. It's time to move beyond the resume black hole and let Reelin showcase the results that truly matter.
